Marketing Automation

Group Business Software (GBS) closes the loop between marketing and sales. Create, execute and track campaigns across multiple channels. Develop marketing programs and capture leads directly into your CRM system with web-to-lead forms. Manage and assign leads to your sales reps and track the marketing ROI of your programs.  When combined with analytics, data integration, and business intelligence, marketing is able to create and deliver the right campaign at the right time.

How we help:

• Create and execute campaigns across marketing channels
• Capture leads directly into system
• Manage your brand  and collateral
• Measure return on investment of campaigns
• Fully integrated with Lotus Domino and Notes