14 Mar 2012
Cloud services, application modernisation and collaboration: GBS's summary of the strategic issues and solutions at this year’s CeBIT
Hannover / Frankfurt, 14 March 2012 – At this year’s CeBIT, GROUP Business Software AG (GBS) drew in visitors and got them all talking about its solutions by focusing on strategic issues like cloud services, modernisation of application environments and Collaboration-as-a-Service (CaaS). This resulted in a very positive experience for the Lotus experts at the trade fair. Just as the number of visitors was up on previous years, so was the quality of contacts made. GBS benefited greatly from companies increasingly shifting their focus to overcoming strategic challenges. This was one trend clearly on display at CeBIT: the fact that companies aren’t necessarily concerned with the technology used but the potential benefits and the simplification and optimisation of everyday processes.
GBS presented its most comprehensive range of products ever at the world’s largest IT trade fair. The GBS stand didn’t simply concentrate on individual solutions, including e-mail management, knowledge management and PDF-supported document processes, but how they smoothly interact to link the relevant areas of use. This gives companies improved productivity, avoids weak points and also ensures efficient business processes. "Thanks to its vast expertise, GBS can illustrate this smooth interaction and offer customers end-to-end scenarios,” reports Constanze Zarth, COO for Europe at GBS.
In terms of social business, the GBS stand focused on Collaboration-as-a-Service (CaaS). CaaS allows businesses to ensure that they channel and thereby actually tap into the know-how and knowledge available within the company. The appropriate solutions from GBS can enable staff to share content across departments, always find the contact they need for particular issues and gain better access to their colleagues’ knowledge. Combined with the GROUP Live cloud platform, social business has now for the first time become accessible and economically viable for SMEs, especially as these scenarios greatly simplify in-house collaboration.
The GBS experts had plenty of interesting conversations with well-known companies on the issue of modernising existing application environments. As a partner for web-enabling solutions – for Lotus applications in particular – GBS assists companies in the emerging shift towards flexible, modern and easy-to-administer infrastructures and application scenarios. "Talking to people at CeBIT, we have learnt how crucial this is. Our customers see the complexity linked with this as a growing challenge so we need to provide modern solutions which are easy to operate and use. They also need to integrate smoothly with cloud and web services,” explains Andreas Richter, Director of Marketing for Europe at GBS. GBS displayed great expertise at CeBIT, enabling it to position itself as a key player in advising companies on their future focus.